Developed corporate identity and established branding guidelines for Dental Brand Monitor, an innovative market intelligence tool for the dental industry. Designed print marketing collateral to promote the new service, in addition to leading the development of online presence, including building a website and social media setup, to be inline with corporate identity and brand guidelines.

Projects included: corporate identity, branding guidelines, sell sheets, flyers, website, social media components

Lead the design of a wide range of information/education/marketing pieces for all divisions within Raritan Bay Medical Center - the challenge working within such a vast organization as a hospital is to keep the strict branding consistent throughout all pieces within all the hospital divisions, yet give each division a distinct look so that it's easily recognizable by hospital stuff as well as patients. Another factor is to be sensitive and cognizant of the diverse audience served.

Projects included: brochures, publication ads, billboards, banners, signage, flyers, website, social media graphics

Development and design of various marketing collateral for an investment branch of the Canadian Imperial Bank of Commerce, CIBC Wood Gundy. Projects included marketing collateral pieces specific to investment advisors, or corporate marketing collateral to be distributed through branches as well as investment advisors. This was a nationwide marketing initiative, in an effort to maintain complete brand uniformity and consistency across all initiatives and channels.

Projects included: corporate brochures, magazine & newspaper ads, flyers, direct mail, event invitations 

Marketing collateral promoting diabetic screening at Raritan Bay Medical Center, keeping in line with strict, well established brand guidelines.

Projects included: full page ads, banners, billboard

Designed corporate identity package and branding standards for a construction company, including development of a few standard marketing pieces. Branding aimed at supporting the core values on which this successful company was build: expertise, quality and clarity.

Projects included: logo design, business cards, invoice and job estimate templates, sell sheets, direct mail

Revamped existing corporate identity and developed new branding guidelines for PriorityOne Group, a well recognized IT consulting company within the medical industry. Successful completion of the initial redesign stage lead to designing a range of new marketing collateral. 

Projects included: mailers, brochures, trade show booth

Collateral developed around a nationally run fundraiser Miracle Day, organized by the bank and its subsidiaries, to raise funds for children's charities.

Projects included: publication ads, cook book giveaway

Managed a complete brand update for a very successful dental practice consulting firm - collateral needed to be highly dynamic and attention grabbing - the challenge was to breathe life into typically mundane data driven pieces, keeping the user engaged and excited in the process.

Projects included: brochures, sell sheets, flyers, workbooks, trade show booth, website

Participated in a logo contest run by the Acoustical Society of America, for a newly developed program for kids ages K-12 called Explore Sound. The challenge was to make the logo attractive and applicable across a wide range of ages, as well as promising a fun and adventurous journey into the world of sound.

Submitted 3 logo designs against hundreds of other entries, of which the large one won 1st prize, and the one on the left won 3rd price.

Georgia-Pacific needed a new set of marketing collateral to strengthen their brand presence in the dental industry, among dental professionals as well as dental sales force. The challenge was to develop a new look, while working within strictly established corporate brand guidelines. 

Projects included: new website, magazine ads, FB ads, social media graphic elements, infographics

Various marketing collateral for the use of investment advisors, carrying through strict company branding to promote services, products as well as various ongoing events.

Projects included: corporate brochures, personal or group brochures, publication ads and editorials

University Reproductive Associates, an infertility clinic, needed an overhaul of their existing branding and marketing/informational materials, including new logo and brand standards. The idea was to keep the branding fairly clinical and conservative, but introduce the emotional connection of hope, trust, warmth, family, support etc. through their marketing and informational pieces.

Projects included: logo & branding, trifold brochures, direct mail, magazine & newspaper ads, completely new website

Sample of various logo designs completed for a wide range of clients and industries. 

Managed a marketing campaign to raise awareness and inform about the services offered at the Human Motion Institute, as part of the Raritan Bay Medical Center. The idea was to create an instant strong visual connection between the person in pain and the services offered, while working within the hospital's established branding guidelines.

Projects included: billboards, mall banners, magazine & newspaper ads

Lead the design and development of various marketing pieces for New Jersey Plastic Surgery as part of their Beach Bodies Are Made In The Winter print and web campaign - the idea was to spark interest in various body sculpting services way ahead of the summer rush and beach season, and show the fantastic end result just in time for beach season!  

Projects included: posters, magazine ads, flyers, billboard, web page

Sample of various marketing pieces promoting events hosted by investment advisors at CIBC Wood Gundy.

Projects included: ads, flyers, banners, event invites

Updated stationary design and developed a few additional marketing pieces, all keeping in line with existing corporate identity. Existing marketing collateral needed to be revamped because of an important industry trade show coming up, which lead to designing a trade show booth for FreezPak Logistics along with additional marketing materials for the event.

Projects included: business cards, invoices and other forms, brochures, sales sheets, trade show booth

Corporate identity and branding development and design for a startup in the dental industry. The idea was to develop something light and fun, but also well organized with easy access to information, as the products and services offered were geared towards a kid/teen audience and busy parents with limited time availability.

Projects included: corporate identity development and design, business cards, stationary, new website 

Lead the development of new branding standards for NeoGraft following a corporate identity overhaul - the challenge was to come up with a look and feel that is contemporary and masculine, but also inviting and comfortable to trust and believe in the procedure's success.

Projects included: business cards, brochure, ads, social media graphics, website 

SCAN & MAN DIRECTORIES – design and layout of high volume directory publications, focused on advertising to the senior citizens population in Florida.

ON THE MARK – online magazine layout with contents geared to investment advisors.

Developed brand new corporate identity and branding guidelines for a dental practice under new management – followed through with a new full stationary design.

Projects included: logo, business cards, letterhead, invoices

Designed stationary and several marketing pieces for a startup design business.

Designed a range of promotional materials for a new laser spa facility, a subsidiary of New Jersey Plastic Surgery practice. The branding centred around a sophisticated, luxurious, exclusive service, that also carried over certain branding elements from New Jersey Plastic Surgery collateral - the challenge was to visually connect the two business, yet still have them carry their own brand.

Projects included: billboards, publication ads, flyers, sell sheets, mailers, event invites and passes, website

Lead the design and development of various marketing collateral pieces for the New Jersey Plastic Surgery practice, advertising their service lines, monthly specials and events, as well as promoting their services through a very strong social media presence.

Projects included: brochure, posters, direct mail, FB ads, flyers, new website

Lead the development and design of promotional marketing collateral for a marketing and public relations agency.

Projects included: flyers, mailers, infographics, social media graphics, website,

Redesigned existing corporate identity for a dental practice - Dr. MacFarlane was very determined to have his practice branding stand out from other dental offices, and not include any elements connecting it visually to a dental practice - choosing from a few different design concepts, we landed on a more typographical approach to brand his practice.

Developed new corporate identity and setup branding guidelines for a dental practice.