Lead the design of a wide range of information/education/marketing pieces for all divisions within Raritan Bay Medical Center - the challenge working within such a vast organization as a hospital is to keep the strict branding consistent throughout all pieces within all the hospital divisions, yet give each division a distinct look so that it's easily recognizable by hospital stuff as well as patients. Another factor is to be sensitive and cognizant of the diverse audience served.
Projects included: brochures, publication ads, billboards, banners, signage, flyers, website, social media graphics