University Reproductive Associates, an infertility clinic, needed an overhaul of their existing branding and marketing/informational materials, including new logo and brand standards. The idea was to keep the branding fairly clinical and conservative, but introduce the emotional connection of hope, trust, warmth, family, support etc. through their marketing and informational pieces.
Projects included: logo & branding, trifold brochures, direct mail, magazine & newspaper ads, completely new website