Edith Moczarska

Sarasota, Florida based senior graphic designer, with extensive experience in project management, creative development and leadership. I'm passionate and committed to building conceptual, visually compelling and impactful designs that carry the message across all media channels to reach and captivate target audience.

I have corporate and agency based background within various industries, including financial (national banks and investment companies), healthcare/medical (hospitals and medical groups), food & beverage manufacturing, pet care, IT, publishing, and wellness/beauty (plastic surgery and dental practices). I have also designed political campaign materials for candidates running within various government branches.

Currently, as a freelance designer, I can help with BRANDING (logos/business cards), PRINT MARKETING (brochures/mailers/flyers/invites/banners/posters/large display items such as trade show booths and billboards) & DIGITAL ASSETS (websites/email campaigns/social media assets).

I'm continuously inspired by the challenge of strategic and creative information design, where similarly to a complex puzzle, all pieces must fit together perfectly. I truly enjoy being part of the creative process, either as a hands-on designer or through art direction and interaction with others who share my passions. In recent years, I’ve had the privilege to manage multiple complex projects, and lead creative development in cross-collaborative situations that inspire high-level cooperation, meaningful and clear art direction, and outstanding communication skills. It’s extremely rewarding to see the vision of a creative campaign come to life in a finished product, and I always feel energized and driven in a role leading those processes.

Click on my portfolio to view samples of recent projects.

Advertising has evolved into a vastly complex form of communication, with literally thousands of different ways for a business to get a message across to the consumer. When competition gets fierce, your graphics become much more important in helping you get the attention of your potential clients. Visuals that are bold and concise, with a clear message, will stand out, and are more likely to catch the eye of your target audience. Also, being professionally designed, the information is easier to “digest” and retain. BRANDING, which includes developing a brand identity, brand building and marketing, is simply the most important aspect of any business - it is vital to communicate your brand strategically and consistently throughout all your marketing initiatives and media channels. 

If you have any particular marketing initiatives in mind, or would like to discuss any ideas, please get in touch to see if we can work on it together!

Thank you for visiting!

Edith Moczarska