QUALIFICATIONS PROFILE
Creative, versatile, self-driven senior graphic designer, with extensive professional experience in both corporate and agency environment, backed by proven conceptual thinking and advanced design skills. Strong project management abilities, including planning and prioritizing, critical thinking, project leadership, strong communication and interpersonal skills. Outstanding attention to detail, high-level design quality, and brand integrity under challenging deadlines. Capable to drive projects from inception through development and design, to final delivery. Comfortable working both independently and as part of a team, ambitious and energetic, with strong work ethic, sense of humor, and passion for creativity and innovative design. Always dedicated to client satisfaction!
GRAPHIC DESIGN ART DIRECTION BRAND MANAGEMENT INFORMATION DESIGN CLIENT RELATIONS ACCOUNT MANAGEMENT EMAIL CAMPAIGNS SOCIAL MEDIA PROJECT MANAGEMENT TRAINING & MENTORING VENDOR MANAGEMENT COMPETITIVE ANALYSIS INDESIGN QUARKXPRESS PHOTOSHOP ILLUSTRATOR POWERPOINT WORD EXCEL CONTENT MANAGEMENT GUI WEBSITE BUILDER MAC & PC PLATFORM
SENIOR GRAPHIC DESIGNER (FREELANCE) | Greater NYC Area | 2016 – 2018 / Sarasota, FL | 2019 – present
Provide graphic design services and marketing support to small business clients and marketing agencies on stand-in, freelance basis. Most projects involve direct-to-consumer print & digital marketing collateral, including direct mail campaigns, email blasts, brochures, flyers, ads, banners, social media posts. Other projects include branding/logos, print & digital reports and newsletters, business directories.
Deliver clear, concise and engaging marketing materials to communicate client messaging to target audience in the most effective and influential way possible, across various print and digital media channels.
Develop marketing assets that strictly maintain, promote and adhere to well-established client brand, or serve as part of brand development or redesign.
Collaborate with onsite Creative and/or Project Managers to align on project goals, strategy, workflow and delivery.
Develop, design and build PowerPoint presentation decks.
Collaborate with vendors to facilitate print production and/or online distribution of marketing/communication materials.
Maintain strong client relations based on clear communication & meeting client marketing goals on budget and within deadlines.
1st place winner of the Explore Sound logo design contest, voted on by 7,000 members of the Acoustical Society of America.
CREATIVE DIRECTOR | VERASONI WORLDWIDE | Montclair, NJ | 2012 – 2015
Spearheaded creative direction for a dynamic marketing and public relations agency, serving prestigious clients and recognized brands, primarily in the healthcare, dental, and cosmetic surgery industries. Provided top-of-the-line graphic design services and art direction guidance across print and digital platforms, in a fast paced, creative environment.
Managed the development of a wide range of marketing materials, ensuring projects are always on-brand and on-strategy.
Deliverables included: billboards, banners, posters, brochures, advertising, websites, social media campaigns, events.
Managed and mentored direct reports, leading a strong, fully engaged creative team.
Assisted with large-scale marketing campaigns and initiatives such as product launches and trade-show exhibits.
Sourced and collaborated with vendors to provide clients with most efficient and available solutions fitting their marketing goals.
ASSISTANT MANAGER, NATIONAL MARKETING, CREATIVE SERVICES | CIBC World Markets, Toronto, Canada | 2004 – 2009
As part of national marketing team, delivered wide range of top-quality graphic design and marketing services to elite, nationwide group of financial investment advisors. Managed multiple, simultaneous creative projects, ensuring deadline driven targets, superior quality creative results, and absolute brand compliance. Collaborated with clients and project teams to discuss design briefs, set project expectations and direction, collect content, and present design concepts. Oversaw production processes, including pre-press and press approvals.
Managed, mentored and provided creative direction to junior designers.
Partnered with internal editorial, strategy and digital teams to ensure flawless workflow.
Coordinated and negotiated with vendors such as printers, stock photography providers, copywriters, and translators.
Ensured all projects fulfilled existing brand and strategy objectives.
Edited externally produced marketing materials to ensure strict brand integrity and legal compliance.
Received two “Aspire Higher” awards for commitment, motivation, and persistence in meeting and achieving goals.
SENIOR GRAPHIC DESIGNER (FREELANCE) | Greater New York City Area | 2010 – 2012
Managed design development, production and final product delivery for small business customers. Consulted with clients to provide strategic marketing guidance and creative direction in order to help them leverage their marketing ideas to accomplish business goals.
Designed and developed high-quality promotional marketing materials such as brochures, flyers, ads, invitations, mailers, website graphics and social media promotions.
Developed and established corporate identity and branding guidelines, including logos and marketing collateral.
Consistently met established deadlines and budget goals.
BACHELOR OF DESIGN, GRAPHIC DESIGN MAJOR | OCAD University, Toronto, Canada
BUSINESS/MASS COMMUNICATIONS MAJOR | CARLETON University, Ottawa, Canada
DIGITAL GRAPHIC DESIGN CERTIFICATE | DIGITAL MEDIA STUDIOS, Toronto, Canada
DESKTOP PUBLISHING DIPLOMA | ALGONQUIN College, Ottawa, Canada
ADDITIONAL EXPERIENCE
GRAPHIC DESIGN INTERN (PT) | OCAD University, Toronto, Canada
GRAPHIC ARTS COORDINATOR (PT) | Polish Credit Union, Toronto, Canada